About
Visit Baltimore is the official destination marketing organization for Baltimore, Maryland—charged with welcoming travelers, highlighting the city’s vibrant character, and promoting growth for the city’s lodging, dining, arts, attractions and meeting-industry sectors. As a nonprofit entity funded primarily by visitor-paid hotel taxes, Visit Baltimore leverages the unique spirit of Charm City—its neighborhoods, history, culture and waterfront—to showcase why “you won’t get it until you get here.”
Inclusion & Community First – Engaging with stakeholders and residents to ensure tourism benefits are shared and reflective of the city’s diversity.
Collaboration & Partnership – Bringing together hotels, restaurants, attractions, government and community to amplify Baltimore’s visibility and value.
Authenticity & Storytelling – Telling the real stories of Baltimore’s neighborhoods, culinary scene, arts, and culture with integrity and local flavor.
Impact & Sustainability – Driving economic opportunity through visitor spending, while supporting responsible growth and long-term value for residents.
Innovation & Excellence – Embracing creative marketing, new tools and strategic thinking to keep Baltimore competitive in a crowded destination market.
Products, Services & Key Offerings
Although not a traditional “product-company,” Visit Baltimore delivers a suite of services and programs geared toward increasing visitation and strengthening the city’s tourism ecosystem:
1. Destination Marketing & Promotion
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Campaigns, content and outreach to leisure travelers, meeting planners and media that highlight Baltimore’s assets.
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Seasonal features such as “Things to Do,” new neighborhood spotlights, food and drink experiences, and signature events.
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Development of branded visitor guides, web content and social media storytelling to drive awareness and engagement.
2. Convention Sales & Group Business
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Acting as a liaison between meeting planners and the city’s lodging, convention and event infrastructure.
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Packaging and facilitating group bookings, incentives and partner tools that help secure conventions, trade shows and group stays.
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Providing data, partner support and credibility to convert leads into revenue-generating events for the region.
3. Stakeholder & Partner Services
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Giving industry partners—hotels, tour operators, attractions, restaurants—the tools and information they need to be market-ready and competitive.
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Offering membership, networking, training and co-marketing opportunities to align with Visit Baltimore’s mission.
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Serving as a central resource for visitor information, destination analytics, event planning support and brand alignment.
4. Visitor Experience & Community Engagement
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Operating or supporting physical touchpoints (like the visitor center) and digital platforms to help visitors navigate, explore and enjoy Baltimore.
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Hosting events, promotions and inclusive programs that spotlight local businesses, cultural assets and underserved communities.
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Cultivating an environment where tourism growth directly supports local economy, jobs and quality of life for residents.